BRIEF Refresh the brand of a multi-million dollar rare book and autograph dealer
SOLUTION I was brought on to Bauman Rare Books in 2016 to refresh their brand. After decades in the industry, they had international name recognition. What they sought was a cleaner, more modern look to represent the company presenting itself to the next generation of book collectors. As a print-driven business, a good portion of their sales still came from catalogs of approx 120-350 items two to four times per quarter. Refreshed advertising and displays according to audience.
Art Direction: Natalie Bauman and myself
BRIEF Create a logotype for use by the company La Colombe Torrefaction.
SOLUTION While working as an intern at the Philadelphia coffee company La Colombe, I was tasked with designing a logotype for use on clothing, gift boxes, and other collateral. This logo combines turn-of-the-century French, Italian, and American typographic elements into a more modern style, to reflect the founders' roots in France and Washington state, respectively, as well as to reflect the company's respect for craftsmanship and quality.
When La Colombe opened their new flagship location in the Fishtown neighborhood of Philadelphia in the fall of 2014, they chose my logo as their storefront sign. It was painted by legendary Philadelphia sign painter Gibbs Connors. It;s also on a long-sleeve shirt, available for purchase here.
Photo credit: La Colombe Instagram
BRIEF Create a website on any pre-1930 historical topic
SOLUTION This projects how teetotaling women, organized crime, and neophobia shaped Prohibition law and permanently altered American culture. I choose to use historical images from the period, to better illustrate mid-19th to early-20th century America for modern Americans.
Art Direction: Sean Brodbeck
BRIEF Design a logo and poster series for an educational non-profit sponsored by the One Club.
SOLUTION Pencils of Promise is an educational non-profit that builds schools in disadvantaged nations for children without access to one. This organization teamed up with the One Club, who held a juried competition with several categories. The winning student's work in each category would be used by Pencils of Promise as part of their campaign.
One of the most interesting aspects of Pencils of Promise is how it includes the community in the construction, maintenance and staffing of the school. The idea is that if the community feels a sense of ownership about the school, it won't fail. This creates an infinite cycle of education where the school remains for future generations, which is the driving concept behind my logo.
Without an education, your future is limited. This concept is the driving force behind the poster series. Pencil illustrations represent how a lack of education can trap an individual, while the eraser removes those barriers and creates opportunities where there previously where none.
Winner of a Merit Commendation, Poster Series, the One Club Young Ones Competition
Art Direction: Dustin Summers
BRIEF Create a website that describes and advertises a film festival
SOLUTION For this project, we ere given a series of event titles and corresponding information (dates, times, locations, and sponsor). I chose "Outlaws", which I interpreted as fugitives. This site features three women who were put on the FBI's Most Wanted fugitives list. All three were radicals, political dissidents, or activists that were targeted by the U.S. government for their actions, illegal and otherwise.
Art Direction: Keith Somers
BRIEF Create a catalogue of an artist or designer's work
SOLUTION While researching this project, I came across a quote by Matteo Bologna that joked, "I was deported from Italy because I don't know anything about soccer and I don't cook." Ironically, the majority of his work is restaurant identities and food branding. I played on this joke by creating a mock cookbook, with design recipes that replaced food ingredients with graphic design tools and lingo. These recipes, as well as the drop caps and titles I designed, pull from Bologna's work.
Art Direction: Kelly Holohan
BRIEF Design a book that showcases the lyrics of a song.
SOLUTION For this project, I chose to design the lyrics of the song "White Rabbit" by Jefferson Airplane. This book is a visual exploration of the connection between the song's subject matter (psychedelics) and chemistry. The patterns are abstractions of molecular structure, planetary movement, and energy, and were designed to match the flow and crescendos of the song itself.
BRIEF Design a logo, poster, and ticket for a film festival
SOLUTION The Midnight Sun Film Festival is a five-day, 24-hour summer film festival in Sodankylä, Finland. Every summer, the sun sits on horizon for days—never setting while bathing the region in the golden hour light chased by filmmakers around the world. This project captures the informal, warm spirit of an indie film festival held 60 miles north of the Arctic Circle.
The sun logo is inspired by the art of indigenous Sami people, who herd reindeer in the region. The motif is punched into metal medallions and incorporated into traditional jewelry. The typeface is hand-drawn and inspired by Viking-era rune stones. Original illustration. Tickets come in one, three, or five-day passes.
BRIEF Design a magazine with a feature article about a designer of your choice
SOLUTION Process Magazine is a fake design magazine that features a different designer each month. I chose to feature Saul Bass, and explored his style and work in the feature article spreads. The table of contents, cover, and masthead needed to be more flexible, since theoretically, the magazine's brand would remain unchanged even as they featured different designers. I kept the table of contents as clean as possible to make it easy to navigate. The masthead references neon signs and lightbulb filaments, a play on the lightbulb as a symbol of ideas.
Art Direction: Paul Sherriff
CONCEPT “How Might Philly” is an interactive, collaborative project aiming to discuss and organize around a more utopian Philadelphia. It’s inspired by design thinking—the open-ended question is crucial to the project, allowing all Philadelphians to contribute questions and ideas that move towards an egalitarian city. While the website is what drives the project, we also collectively wrote, designed, and assembled print zines to distribute at our DesignPhiladelphia event, as well as to leave in strategic locations around the city as a guerilla design thinking campaign. These collages are themed according to the question they’re juxtaposed against. They feature aspects of Philadelphian life, people, and activism intentionally, in the spirit of inclusivity and variety.
Art Direction: Alex Zahradnik, Jeremie Rose, and the Design Activist Institute